Advertising-Kevin

  Advertising appeared at ancient Greece and Middle Ages. People wrote " For Sale" to advertise before television, radio and the internet. When the printing technology was invented by people. Advertising had a big change that people sold space of newspaper and magazines to advertise. After that, radio, television and internet were invented, so the advertisement developed to lots of ways. Special advertising companies need to know who uses the product, then learned about it and were hired by other companies to make advertisement. They gained the information from users, then got the users' habits and made the surveys. They did research and find out which products are most popular. They can also shows the reasons that the users buy a product, find out sex and social status of a user is also important. They can know that where and when a product is more demanded. Then they would determine which type of media is the most adapted to the product. The workers prepare photos or images in the creative department to advertise them to newspapers or magazines even radio or television when the advertisements are ready to go to the media. Users would be protected by the laws which were made by governments and use for them not be misleading by advertisements. For example, in America and some European countries, tobacco is not allowed to advertise, and some violence activity is not allowed. There are lots of different views about advertising. Some people think that it has advantage which bring some news or information of new products and services to help people. It also reduced the costs of companies and made things cheaper, it can helps the economy and gives more people jobs. But someone who hold the negative views think that advertising would lead to higher product prices. They also think that people may buy the products but not need. The personal debt became higher.

  In my opinion, I agree with the fully article. The advertisement has been playing a important role in the world since it appeared. It gives us some important information. For example, sometimes we may watch some violence advertisements which are bad for children, but we need to get some reminds or important news from it. There are also some positive advertisements, such as those creative advertisement, like iphone advertise or some high technology equipment. But it also has negative aspect. Sometimes it will waste our time when we are watching program exciting. It also brings us some negative messages.

  Finally, I expect that there will more policy be published to control the time of advertisements, and there should be more creative and interesting appeared on our television.